The Challenge
Flora Group Hotels own six exquisite luxury hotels and fully furnished hotel apartment buildings. The properties are ideally situated in the heart of Dubai – Deira. With striking interior design, superlative service and luxury amenities, Flora Group Hotels are sought after by business travellers and tourist families alike. Although the hotels have been around for some time, they were experiencing problems due to a lack of consistent branding and communication.

Although all the hotels were part of one chain, each hotel had a different logo. The colour schemes, staff uniforms and marketing materials were different as well. As a result the patrons couldnt make a brand connection. Flora was unable to build brand equity and capitalise on it.

The Result
Avant Communication has led the way for the success of Flora Group. We rolled out a total marketing solution to fulfil the clients branding and communication requirements. A newly developed mother identity was pulled through all communication materials and every single element in and around the hotels. Following the clients improved occupancy rates, Avant Communication was also asked to provide a branding solution for the spa and range of restaurants within the hotels. To ensure an accurate and standardised use of branding across all marketing material for six hotels, Avant Communication has provided Flora Group with Visual Identity and Brand Guidelines which allow anyone working on the brand to familiarise themselves with it.